mixed media

irony, metaphor, humor, research, expect the unexpected!brand-identity-logo-explained1



a green oil company?


Metaphor:  something used, or regarded as being used, to represent something else; emblem; symbol.

logo-design-march-2011-82Irony: a manner of organizing a work so as to give full expression to contradictory or complementary impulses, attitudes, etc., especially as a means of indicating detachment from a subject, theme, or emotion.  ***dictionary.com

Literal: in accordance with, involving, or being the primary or strict meaning of the word or words;

logo-design-march-2011-67humor: a comic, absurd, or incongruous quality causing amusement:

What is in a meaning?

Apple logo meaning:
The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.

97e5792eb2f3d757f92b65d53c8f0d45BMW logo meaning: BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.


Pepsi’s old logo is the one on the left. The new logo on the right cost Pepsi $1 million. They hired Arnell Associates to come up with it. As a result, Pepsi had to spend millions more to rebrand everything. Then Arnell’s 27 page document was leaked and it was entitled, “Breathtaking Design Strategy.” It proposes that the new logo is some sort of Da Vinci Code. The logo draws on Feng Shui, the Renaissance, the earth’s Geodynamo, the theory of relativity, and much more. For more info on this, read the Gawker’s article.


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